Who I am & what I do

I’m an eCommerce and digital delivery professional specialising in building and scaling high-performing commerce platforms.

I work across technology, operations, and commercial growth — delivering Shopify builds, managing integrations, and driving measurable improvements in performance and customer experience.

Currently a Project Manager at Supadu, I lead end-to-end eCommerce delivery from discovery through to launch and optimisation, with a focus on scalability and revenue impact.

I’m particularly interested in the intersection of:

• eCommerce technology
• Revenue growth & conversion optimisation
• Platform scalability & architecture
• Data, analytics & performance insights
• SEO Strategy
• AI in commerce operations
• Product data infrastructure
• Search & discovery optimisation

How I work

I take a delivery-first approach to digital commerce, blending structured PRINCE2 project management with practical platform experience.

I’m comfortable operating across technical teams and commercial stakeholders to deliver scalable solutions that launch on time and perform commercially.

Career Snapshot

• 📍 Based in: Barcelona
• 💼 Current Role: Project Manager — Supadu
• 🛠 Platforms: Shopify, WordPress, WooCommerce
• 📊 Focus: Delivery, optimisation, growth
• 📦 Specialisms: Platform builds, integrations, product data
• 📈 Interests: eCommerce strategy & scalable commerce ops
• 🎓 Certifications: PRINCE2, ScrumMaster
• 🌍 Markets: UK, Ireland, US, EU
• 🚀 Projects: Multi-storefront & migration delivery